About Us

Welcome to Dreamtime Surf - a good old fashioned, bricks and mortar surf shop. Yes, we sell wax and wetsuits and surfboards and leashes and all those other great things that make us a "real" surf shop! We also stock some pretty stylish clothes, footwear, and fashion items if looking good is your thing. But wait, there's more ... we can even whip you up a mean espresso coffee to sip while we talk important stuff like boards and waves.

Founded in 2003 by Craig Dingle and Brent Larsen, keen surfers who had both fallen in love with a little surf town named Opunake. Craig brought his passion for shaping boards and Brent his passion for retail. Together they formed a vision of creating a successful business based around the industry born from their favourite pastime.

From an early stage, both Craig and Brent decided that quality was key - quality products, quality advice, and above all - quality service. With this fundamental principal, a great location, a small startup capital, and the desire to 'make it happen', Dreamtime Surf was born. From a dusty surfboard repair shop to a one room store, Dreamtime Surf has now grown to cater to surfers the length of the North Island as well as those based more locally on the world famous "Surf Highway".

Because we believe in 'core' surf shops, we run an onsite board repair workshop and can take the hassle out of repairing your boards. Come on in and talk to Craig "Lord of the Dings" Dingle about getting you back into the water as soon as possible.

Want to learn to surf? We'll hook you up with a lesson, kit you out in the right gear, and introduce you to an instructor whose goal is to get you up and riding your very first lesson! Because we want you to have a great time, we even try and line your lesson up with the optimal surf conditions.

Need a board or a wetsuit? Ask us about our hire options, and for as little as $10/hr we can get you out in the waves whenever you like. We also have some longer term options if you need a board while touring around.

Whether you're just cruising or hanging around a bit longer, grab some free wifi with a coffee and chill on the deck while checking the latest surf reports.

We hope you enjoy our products online, and if you're in the area, we'd especially love for you to call in and say hi. If you have any questions or comments, please don't hesitate to contact us.


Craig Dingle and Brent Larsen

Shop Owners